Resist This Beauty was built for every woman who’s been told to tone it down, wait her turn, or stay quiet. We’re done waiting. We’re done asking. And we’re done showing up halfway.

We believe that self-expression can be protest. That being seen fully, and unapologetically is its own kind of resistance.

So no, we’re not just here to sell lipsticks. We’re here to use beauty as a way to organize, energize, and show up for something bigger.

This movement started with a decision. I didn’t create Resist This Beauty because I love makeup. I created it because I believe in what makeup can say.
Because I believe women deserve to take up space. In conversation, in community, and yes, in color.

This isn’t about looking good. It’s about being impossible to ignore.

We show up anyway. In full color.
And in good company.

10% of every purchase goes to women’s rights and equal justice.