In Full Color isn’t your average beauty newsletter, because this isn’t your average beauty brand.

Once a month, we send a dispatch straight from the heart of the movement. It's part product drop, part personal letter, part unapologetic call to stay loud and visible in a world that still tells women to shrink. You’ll get early access to new shades, behind-the-scenes stories, exclusive offers, and features on the women, creators, and causes that inspire us to push back—boldly, beautifully, and in full color.

Sometimes we’ll show you what’s coming. Sometimes we’ll show you what we’re fighting for. Always, we’ll tell the truth.

This is for the woman who uses red lipstick like punctuation. Who doesn’t separate beauty from belief. Who knows that protest can be as visual as it is verbal. Whether you’re here for pigment or purpose—or both—this space is yours.

You won’t get spam. You’ll get substance. You won’t be sold to—you’ll be spoken to.

We built this list for women like you. Loud ones. Brave ones. The ones who show up anyway.

Join us. In full color.