How We Give Back

This isn’t just a beauty brand. It’s a movement—and movements don’t run on good intentions alone. They need funding, action, and follow-through. So here’s how we do it:

Every time you make a purchase from Resist This Beauty, 10% goes directly to organizations fighting for women’s rights and equal justice.

We built this into our model from day one—because the beauty industry doesn’t need more surface-level statements. It needs brands willing to put their money where their values are.

Why It Matters

We’re watching women’s rights erode in real time. From attacks on reproductive freedom to the silencing of marginalized voices, the stakes are high—and ignoring them isn't an option.

We believe beauty can be part of the resistance.

Not the whole solution. But a visible, everyday tool for taking up space and supporting something bigger.

If we're going to profit off red lipstick, that profit better mean something.

Where the 10% Goes

Right now, we’re supporting trusted, impact-driven organizations that are doing the real work—on the ground, in courtrooms, and in communities.

📍Examples include:

• providing reproductive healthcare, education, and advocacy across the U.S.
  
• fighting for reproductive justice for women of color in the South and beyond
  
• helping individuals overcome financial and logistical barriers to abortion access
  
• offering mental health support for Black women and girls
  
• encouraging and training women to run for office
  

We’ll publish quarterly updates so you know exactly where funds are going—because transparency is part of how we earn your trust.

Your Purchase = Direct Impact

Every lipstick you wear fuels something more:

• Someone’s abortion travel covered
  
• Therapy funded for a girl in crisis
  
• A training that helps a woman run for office
  
• A voice amplified in a place where women are being silenced

This isn’t charity.

This is a redistribution of power.

You Wear It. They Feel It. We All Win.

Beauty can be more than pigment.

It can be a signal. A tool. A way forward.

We’re not here to “give back” because it sounds good.

We’re here to make damn sure we don’t rise alone.

10% of every purchase is donated to organizations that protect, uplift, and fight for women—especially those most often excluded from power.